AI search visibility, explained
Guides on how answer engines pick their sources and how to measure whether yours is one of them.
5 min read
Perplexity vs ChatGPT citations: what differs
Perplexity and ChatGPT both cite sources, but they differ in when they search, which crawlers feed them and how citations appear. What that means for your brand.
4 min read
How to measure AI visibility: mentions, citations and position
A repeatable way to measure whether AI engines name your brand: a fixed prompt set, three signals per answer, a score you can trend, and the pitfalls that make numbers meaningless.
4 min read
llms.txt: what it is, who reads it and how to write one
llms.txt is a markdown guide to your site for AI agents. What the format contains, who actually reads it, an honest view of what it does for visibility, and how to write a good one.
5 min read
How ChatGPT, Perplexity, Claude and Gemini choose which sources to cite
Whether an AI engine searches the web, how it turns a question into queries, where results come from and how citations appear, based on the vendors’ own documentation.
4 min read
What AEO and GEO mean, and why AI answers are the new first page
AEO and GEO are the work of getting your brand named and cited in AI-written answers. What the terms mean, how they differ from SEO and where to start.
Read the theory, then check your own brand.
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